Offline Marketing 101
Basic precepts of offline marketing including Unique Selling Proposition, Advertisement Creation, Mailing Lists, and Marketing Return on Investment. Students will be prepared to create flyers, basic sales letters, and ads and measure how much each campaign returns for money invested.
Offline Marketing 201
Advanced copywriting techniques, trade show marketing, shotgun vs. targeted marketing, television, radio, magazine, and newspaper advertising. Copywriting will be a focus area.